Advertising - A Legalised Lying !!

If commercials and billboards interest you, then a career in advertising may be just what you’ve been looking for. Advertising as a profession, is the most important factor in the conduct of business. As said by Henderson Britt “Doing business without advertising is like winking at a girl in the dark.  You know what you are doing, but nobody else does.” 

The ad- agency takes a client's strategy and turns it into a specific concept for advertisements—such as a series of ads featuring "Dhoni" or "SRK" for a soft-drink with a strategy of making inroads in the teen market. It executes that concept into reality with the production of actual ads: the print layout, the Web design, the film shoot, or the audio taping. It is aso involve in placing the ads—buying space in newspapers, on television, or in subway stations. So, are you ready to hit this road ?? 

Would this career suit me ??
 A good advertising man should have:

  • Strong communication skills
  • Creativity
  • Flair for writing
  • Competitiveness
  • Ability to work under stress and pressure
  • Presentation skills
  • Persuasiveness and perseverance
  • Confidence
  • Qualities of team player
  • Mental alertness


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   Creative Print Ads

 Animated Coca Cola Ad

 
Where will I work ??

Advertising industry has gained tremendous grounds and has already established itself as a lucrative career option. The employment avenue for this sector are:

  • Advertising Agencies working as copywiter or art director or creative director
  • Market Research agencies
  • Ad sections of radio and television
  • Advertising sections of newspapers
  • In private and public sector companies
  • In Online Advertisement space   

 

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 1984 Apple’s Mackintosh commercial (video)
Duration of the course is..

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 3 Years Bachelors degree  in mass comm/advertising
Famous One

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 Prahlad Kakkar
 The Ad Maker

How do I pursue this career ?

How do I pursue this career ??

» Advertsing was not even an academic program till the last decade of the twentieth century. But today to excel you need to have proper course plan.

»  To pursue advertising course minimum qualification required is 10+2 with any stream.  

»  Further pursue a formal brand  management or advertising course.

» A course in mass communication will also take you to advertising career.

» Now a days colleges offer dedicated graduate courses in advertising which should be well evaluated by the sheer merit of its faculty and placements before enrolling.

» Similar courses for Post graduation are marketing research,brand communication and media management

» Diploma courses can also be taken up after graduation in advertising.

 

 

 

 

 

 

 

 

 

 

 

 
 

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