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Anyone who is not an ISB student might envy those who are - how else would you feel towards someone who has the ability and the power to bid for Narayana Murthy or Kumar Magalam Birla to live a day with them (relax, you read it right)?
Yes, this perhaps would be the most innovative and amazing program in the lesson of management. The Indian School of Business (ISB) has planned the ‘Shadow of a CEO’ program, where in the management students of ISB would get to bid for their dream CEO. Starting from 21 September, the online auction program is to go on till 23rd of the same month, allowing students to bid along with a Letter of Intent (LOI), explaining why the candidate bid for that particular CEO. Later in the month of January, the CEO shall secure a date for the student bidder to spend the day under the CEOs guidance.
The program is designed with two aims – to provide the right exposure to students and also to do charity- the money collected from bidding will go to the charity chosen by the CEOs. After the CEO and the student match is revealed, the CEO shall contribute the same amount as his bidder, and the money together will be go out in donation.
The CEOs on the list are:
N R Narayana Murthy, co-founder and chief mentor Infosys Technologies, Deepak Parekh, Chairman HDFC, Kumar Mangalam Birla, Chairman Aditya Birla Group, K V Kamath, chairman of ICICI Bank, Adi Godrej, CMD Godrej Group, Kiran Mazumdar Shaw, CMD Biocon, Deepak Pirmal, and Ajay Piramal, Chairman, Piramal Enterprises. With days to come, the list shall more dream CEOs. Now that sounds like a dream auction to bid for!